Case Study:
Ludens Creative
Greece
Project Overview
Ludens Creative is an audiovisual production company based in Greece, specialising in Documentary, Advertisement and Corporate films.
The objective of this project was to create a whole brand identity, marketing strategy and website complete with the establishment of social media marketing channels and content.
Roles and Responsibilities
Project Management
Brand Strategy
Web Design and Development
Research and Analysis
Content Creation
UX/ UI Design
Content Strategy
Graphic Design
SEO and Analytics
Project Goals
Branding
Develop a cohesive and recognisable brand identity and messaging, including creating brand guidelines and branded templates.
Web design
Design and build a modern, mobile-friendly website that reflect’s the brands playful identity and creative values.
Social media
Create and curate high-quality content for various social platforms and implement a content calendar and social media strategy that aligns with business goals.
“Anjelique both as a person and as a professional of the creative industry has unique values that will add to your company’s vision and needs. Her fresh and creative mind will come up with ideas that match your brand’s energy. Anjelique is a partner that I’m glad that I have and working with her is an experience that I would deeply recommend.”
Lydia Tsenta | Ludens Creative, Founder
Challenges and Learnings
balancing aesthetics and functionality
Designing a website that is visually creative and fun while ensuring it is user-friendly and functional required careful planning and iterative testing to strike the right balance.
responsive design
Seamless website performance across various devices and screen sizes posed technical challenges for more involved designs. Additional testing and optimisation was required to deliver a consistent user experience.
client expectations
Managing and aligning client expectations with practical and technical constraints was essential. Presenting design prototypes and interactive mockups helped in managing expectations.
consistency across platforms
Ensuring brand consistency across all marketing channels and materials involved developing comprehensive brand guidelines and training team members how to apply and use them.
holistic approach
Approaching branding as a holistic process that includes visual elements, messaging and customer profiling led to a more comprehensive and cohesive brand identity.
iterative design process
Using an iterative design process, with regular feedback loops, allowed for continuous improvement and refinement of the brand identity and website.
